Every car has a name
Philosophy
Rauh-Welt Begriff — 'RWB' — translates roughly as 'rough-world concept'. Akira Nakai's approach is the polar opposite of the precision-engineering houses. He works with a grinder, a knife, and fibreglass mat, shaping each fender by eye over several days. There are no measurements. There are no repeatable templates. Each car is a single gesture.
Nakai flies personally to every build location in the world — Japan, the USA, Europe, the Middle East. The build happens on-site, in the owner's garage, over the course of several days. The car receives its name at a small ceremony at completion. This ritual — the personal presence, the naming, the handwork — is inseparable from the product. You are not buying body kit parts. You are buying an experience.
By the Facts
Iconic Builds
One of Nakai's most exhibited builds — a gold/champagne 964 that appeared at SEMA and became the face of the RWB brand globally.
Value · $280,000
993-generation wide-body with Nakai's signature ultra-low stance and a custom livery that became one of the most shared RWBs on social media.
Value · $320,000
The first RWB built in North America — a 997 that launched RWB's global reputation and generated the model for every international build that followed.
Value · $250,000